New Arrivals
Xime Beauty Dual-Sided Ink Lip Liner - Smudge-Proof & Ultra-Pigmented
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Xime Beauty Lip Whip Matte Lip Gloss
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Blest Professional Biotin-Infused Edge Control Gel | High Shine & Strong Hold
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Blest Professional Edge Control Hair Gel – High Shine & Strong Hold with Coconut Extract (No Flaking, Smoothing Formula)
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Blest - Biotin + Argan Hair Mask Deep Treatments 8.45OZ
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Blest - Professional Purple Hair Mask for Blonde, Platinum & Silver Hair – 8.45 fl oz
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Blest - Professional Haircare Edge Control Gel - With Rosemary Extract Long-Lasting Maximum Hold for Sleek Edges
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Prolux - Candy Pop Scented Lip Gloss with Balloon Animal Charm
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Vicks VapoRub 10ml Pocket Pack – 48-Piece Countertop Display Jar
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Miami Mami "Juicy Body Mist" Travel-Size Display Set
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The Brands We Love
New - On Trend
Colorful Glitter Rope Knot Keychains – 12-Piece Bulk Set L(KC47BC)
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Newproduct - 20118 - 2026-04-07 LKC37A
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Newproduct - 20118 - 2026-04-07 LKC36A
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Newproduct - 20118 - 2026-04-07 LKC35A
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Newproduct - 20118 - 2026-04-07 LKC33A
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Back in Stock
Italia Deluxe - Long Pencil
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Italia Deluxe - Mousse Matte Lipstick - Top Five Set (7 options)
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Magic - Rainbow sugar lipgloss
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Italia Deluxe - Fill-In Thirsty Plumping Gloss
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Italia Deluxe - Mousse Matte Lipstick Set
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Beauty Creations - All About You Ph Lip Oils
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Celavi - Make up Remover Cleansing Towelettes
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Prosa - 4 in 1 mascara professional
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Prosa - 4 IN 1 Mascara Maxi-Volume
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Italia Deluxe - Releaf Gripping Primer
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Discover more in our FAQs
Shoot our team an email & we’ll get back to you ASAP
How long does it take to process my order?
How long does it take to process my order?
Order placed before 11:00 AM CST, Monday through Friday, are processed the same day. Orders placed after this time will be processed the next business day.
Please note: We do not process or ship orders on Sundays or on the following U.S. holidays: New Year's Day, Memorial Day, Independence Day, Labor Day, President's Day, Veterans Day, Thanksgiving Day, and Christmas Day.
Does Truecolor Wholesale help with shipping costs?
Does Truecolor Wholesale help with shipping costs?
Absolutely! For all domestic orders over $500 USD, True Color will pay for 50% of your shipping fees. We are committed to sharing the cost to help your business grow.
Please note: This 50% shipping benefit is not available for Hawaii, Alaska, and Puerto Rico.
Should I order $100 USD to check out?
Should I order $100 USD to check out?
Yes, to be qualified as a business account, customers are required to place an order $100 USD at every purchase.
How can I track my order?
How can I track my order?
You'll receive the order confirmation email with the tracking number. You can track your order till it's delivered.
How many days does it take to delivery my order?
How many days does it take to delivery my order?
We decide best shipping carrier when the order placed. We're located in the Midwest region of United States.
Please check the estimated delivery time of your location as below.
How can I cancel my order?
How can I cancel my order?
Please go on the menu 'Contact us / Order Claim' and let us know your order number. If your order has not shipped yet, we can cancel it for you.


